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King County FOOD and FITNESS Initiative
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The King County Food and Fitness Initiative (KCFFI) is a community coalition formed in 2006, funded by the W.K. Kellogg Foundation to begin planning for a ten plus year initiative, called Food and Fitness, launched in 2007 nationally in 9 regions around the country. The vision for the Food and Fitness Initiative is “Creating vibrant communities that support access to locally grown, healthy, affordable food and safe and inviting places for physical activity and play—for everyone.”
The Kellogg Foundation sees this initiative as a strategy for social change to not only address healthy eating and physical activity but to also move toward social and health equity, support families and children.
The MISSION of the King County Food & Fitness Initiative is to foster collaborative leadership among diverse community partners to co-create long-term, innovative strategies to realize our vision of equitable access to resources and choices that promote health. To achieve our goals, we actively engage with communities and youth in planning, decision making, and fun activities.
Where we're at in the planning process:
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Summer 2009 - Strategy Design Teams
KCFFI is in the process of meeting with strategy design teams are meeting to select specific supporting tactics and activities that correspond with each area
- 1. Healthy School Food & Fitness (Example: this group may work together to identify funding to promote safe biking/walking routes to schools, and school nutrition)
- 2. Safe Spaces to be Active (Example: This group may examine how transportation, complete streets/sidewalks inequities effect use of community resources like parks and other community spaces)
- 3. Healthy Retail (Example: This group may focus on eliminating barriers to accessing affordable, fresh foods in neighborhoods)
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Systems Change :
Advancing Sustainable Solutions |
Food & Fitness is about transforming systems that shape our food and fitness environments.
- Key systems include transportation, farming, education, food purchasing, community design, parks, and land use.
Environmental and policy change are essential levers in advancing systems change.
- Other levers include relationships; realigning resources; improving infrastructure; shifting customs, practices and norms; and changing systemic and cultural barriers
Systems change is usually the product of a series of small steps.
- Through hard work, the result can be sustainable change that improves our health and quality of life
- Policy and systems change can lead to sustainable funding for community supports such as programs and services
- by aligning our efforts, we have the power and capacity to create systems change:
Advancing Sustainable Solutions
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Join our Food & Fitness Listserv! |
Funded by the W.K. Kellogg Foundation
The W.K. Kellogg Foundation was established in 1930 “to help people help themselves through the practical application of knowledge and resources to improve their quality of life and that of future generations." To achieve the greatest impact, the Foundation targets its grants toward specific areas. These include: health; food systems and rural development; youth and education; and philanthropy and volunteerism. Within these areas, attention is given to exploring learning opportunities in leadership; information and communication technology; capitalizing on diversity; and social and economic community development.
Grants are concentrated in the United States, Latin America and the Caribbean, and the southern African countries of Botswana, Lesotho, Malawi, Mozambique, South Africa, Swaziland, and Zimbabwe.
For further information, please visit the Foundation's Web site at www.wkkf.org. The site offers: in-depth information about the Foundation's programming interests; information on the Foundation's grant application process; a database of current grant recipients; and access to publications which report on Foundation-funded projects.
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